I read an interesting article in BusinessWeek where they referenced Harvard business Professor Beer and his book: High Committment, High Performance. It looked at companies who achieved long periods of excellence. I found the article particularly refreshing considering how so many companies have lost their way as a result of a short term results mindset and greed.
One of the key takeaways from the research is that firms that win over the long term commit to a “higher purpose”. This is typically led by the founders of a firm or by a transformational CEO’s who takes over in a crises. According to Beer; Committing to a higher purpose allows these leaders to achieve the following 3 goals:
1. Performance alignment: Managing with their head, leaders develop an organizational design, business processes, goals, and measures, and capabilities that are aligned with a focused, winning strategy.
2. Psychological alignment: Managing with their heart, leaders create a firm that provides employees at all levels with a sense of higher purpose, meaning, challenging work, and the capacity to make a difference, something that people desperately need
3. Capacity for learning and change: By keeping their egos in check, leaders of HCHP firms are able to avoid defensiveness and resulting blindness.
So what is our higher purpose at BuildDirect? Transformation – To create a global business that positively transforms the building industry, our communities and all the people who join us in the adventure.